Burger King's New Ad

[5829]

http://www.ourscenetv.com/articles/wtf- ... urger-king

When I saw the new Burger King ad, "It'll 'blow' your mind away- BK Super Seven Incher," my brain started to drip out of my ears. We all know what's going on here. Burger King is marketing either a blowup doll or a Katy Perry look-a-like (can we agree that all Katy's should be spelled with an "ie"?) giving oral sex to their new sandwich. Its edibility is debatable.

I was concerned that if I wrote about this sexist and disgust advertisement, I'd be attacked for being the dreaded F Word – a feminist – which I proudly am. I'm also a vegetarian and a fan of the Indigo Girls. Who's a stereotypical lesbian? I am. But let's be honest here, the advertisement blatantly uses sex to sell their product.

This marketing ploy would make Freud roll over in his grave. Also reeling: The Department of Weights and Measures. This new 7-inch sandwich is only available in Burger King's Singapore restaurants, where the use the metric system. Aww, too bad. I really wanted to blow a 17.78 cm meat patty.

The small print says, "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A.1. Thick & Hearty Steak Sauce"

After reading that description, I needed to light up a cigarette and take a long, hot shower. Is it just me or is this horrifying? I hope that no female executives approved this campaign. The Catch 22 is, I desperately want female executives to work on this campaign and fix it.

Attacking criticism is never productive, so I'm offering up this alternative for Burger King's marketing department: I Kissed Your 7incher and I Liked It (Hey, maybe OUT Magazine will honor the sandwich and give it a cover story).

Next time I'm craving greasy french fries I'll be heading to McDonalds. FYI: I hate french fries.

[trashtalkr]

Even though I'm definitely not a feminist, I hate when companies use sex to try and sell products, whether it be clothes, cars, or food. It makes me lose respect for them as a company and I never want to buy from them again.

[Skinny Bastard]

Even though I'm definitely not a feminist, I hate when companies use sex to try and sell products, whether it be clothes, cars, or food. It makes me lose respect for them as a company and I never want to buy from them again.

So... you don't like beer?

[Deepak]

or anything else? lol

Everything uses sex to sell it from mints to houses to cars to anything really.

[Skinny Bastard]

or anything else? lol

Everything uses sex to sell it from mints to houses to cars to anything really.

Diapers (adult and infant) might be the only things I can think of that don't....

[5829]

or anything else? lol
Everything uses sex to sell it from mints to houses to cars to anything really.

But I don't think most are as blatantly suggestive as this.

Diapers (adult and infant) might be the only things I can think of that don't....

I think that would fall more under fetishes.

[¡ñ±£¿®∆L Ф¶†ïς@п]

As a marketing mind, I see the genius.

The ad is meant to cause a stir with the imagery it obviously wants to portray, and invites all comments and criticisms because, as the hackneyed expression follows, "any publicity is good publicity", which proves to be true here.

As a matter of fact, this "Japan-only advertisement" has made the rounds nearly everywhere this week, from local superstation morning talk-radio shows, to national press, having Bill O'Reilly try to disparage the "lewd commercial ploy to sell some sandwich and fries", to my local and quaint community forum.

[AYHJA]

Shit man, as a salesman, whatever works...You could make some of the assessments about almost every product we see...How is this any different from the guy talking sexy about the Quizznoe's (SP) ads..? Shit, I think its a genius ploy...Shit, even the Subway commercial...Man, how else do you sell a long, elongated juicy sandwich without comparing it to a dick, lol...

[¡ñ±£¿®∆L Ф¶†ïς@п]

Shit man, as a salesman, whatever works...You could make some of the assessments about almost every product we see...How is this any different from the guy talking sexy about the Quizznoe's (SP) ads..? Shit, I think its a genius ploy...Shit, even the Subway commercial...Man, how else do you sell a long, elongated juicy sandwich without comparing it to a dick, lol...

CDR!




Quiznos oven craving some foot-long lovin'




Say what you will about the disturbing implications of this Quiznos ad from Nitro, but you'd be hard-pressed to forget the point: that Quiznos has foot-long meat tubes just waiting to be jammed in the hotbox for you. Oh, and they're $4. The talent deserves credit for squeezing a lot of subtle acting into a 30-second space. If you don't believe me, check out the guy's reaction when the oven says, "Put it in me, Scott." If those aren't the eyebrows of a man being propositioned by a horny appliance, I don't know what are.

[AYHJA]

Dude, that commercial is HILARIOUS...

It's subtle, but check out what the oven says to the man in the beginning..!!!

Oven -- Scott, I want to you try something
Scott -- (looks down) uh un, I'm not doing that again, it burns...

When I first saw that damn ad I was dying...I only realized just then that the only reason there isn't some lesbian having a bitch fit, is because the oven has a male voice...Tell me you don't drive past a Quizno's and think, 'Say it sexy...Only four dollars...' CDR...Genius....