Secrets of Apple's customer success

[jdog]

RE: http://www.cnn.com/2010/TECH/mobile/09/ ... index.html

For the seventh straight year, Apple has topped its competitors in the PC industry in the University of Michigan's American Customer Satisfaction Index (ACSI), achieving a score of 86 out of 100. Its Apple's highest ranking since the annual survey began in 1995.

But the real story is how much further ahead of its peers Apple is in this area: most of the rest of the field (Acer, Dell, HP, and others) is tied with a score of 77, while HP's Compaq brand is ranked 74.

Actually, the secret is to lie to customers and when flaws are discovered, deny any knowledge of them - insist that it is user error and not the fault of the product, which is always flawless.

[Sir Jig-A-Lot]

:laff: So true, Jdog. Jobs seems to think if he brands his minions "genius'' that it'll make 'em so & people will listen.